Divine Organic Ingredients: An Organic Powder Brand in the USA
Challenge
The product experienced persistent leakage, and the packaging did not effectively communicate the organic and natural qualities of the powder.
Solution
Mylar bags were selected as the primary packaging due to their durability and effectiveness in maintaining the freshness and purity of the organic powder. To facilitate transportation and enhance product visibility at the point of sale, secondary packaging was implemented using seal-end boxes designed to ensure structural integrity and convey a premium presentation.
Results
- Leakages were reduced by 99 percent compared to baseline measurements.
- The proportion of repeat customers increased by 45 percent relative to the previous reporting period.
- Costs were 15 percent lower.